Influencer
Brief
How to talk about Otter Spirit so it sounds like you, and actually converts.
Click any line to jump to it. Questions at any point: influencers@theotterspirit.com
Who we are
from our first 2,000 customers. Small, family-owned, and we answer our own emails.
from every bracelet goes to sea otter conservation, with the Monterey Bay Aquarium.
Over 80% of our gemstones grade AAA or above. Nothing falls below Grade A.
warranty and free exchanges, so your audience is safe recommending us.
Every piece has a card
Each bracelet ships with its own crystal card: the stone's intention, its chakras, its zodiac signs. Read yours on camera. It gives you something true to say.
“I am letting go of fear and embracing peace.”
“I am guided by grace.”
“I am fierce and passionate.”
What works
A moment, not an ad
Videos built entirely around a product don't perform. A short, natural moment inside the content your audience came for wins every time, and with TikTok Shop they can buy without ever leaving the video.
Story first, product second
A feeling, a ritual, a personal insight, then the piece. This matters most if you've never promoted anything before: led by the story, your first collaboration lands as something you chose, not something you were paid to say.
Early, while they're watching
Short-form drops off fast. Bring the piece in early, while the room is still full. Don't save us for the last seconds.
The shape of a mention
No timestamps, no script. Four beats, in whatever rhythm is yours. It should feel like a natural pause in your story.
Set the scene
A feeling, a ritual, something real from your week. No product yet.
Bring us in
The piece appears, and right away, why that one.
Say what it means
The intention you're setting with it, and how it fits your practice.
Open the door
Point them to the orange cart. An invitation, never a push.
Film in the setup your community already knows you in. Familiar surroundings do half the convincing for you.
“I love that this bracelet comes with an intention.”
“I chose this one because it aligned with what I'm calling in right now.”
“If you feel called to try it, it's right there in the orange cart.”
Borrow the shape, not the words. Say it the way you'd say it.
What to skip
The classic unboxing
Lid, tissue, reveal, silence. Show the piece already on you instead, and tell us why you picked it.
Opening with the product
“Let me show you this bracelet I received”. The audience is gone before the story starts.
Hard-sell language
“Best product ever”, “you need to buy this”. It breaks trust. Invitation always outperforms pressure.
Spec lists
100% natural, handmade, adjustable sizing. All true, all forgettable. Meaning sells; the spec sheet doesn't.
How we talk
“This one helps me feel grounded.”
“I wear it as a reminder of what I'm working on.”
“It's the intention I set with it that matters.”
Personal experience, always. Your feeling is yours to describe.
“This will heal you.”
“It cures anxiety or treats [condition].”
“You can replace your medication.”
No medical or healing claims, ever. This protects you as much as it protects us.
Label the collaboration the way your platform and country require: a paid partnership tag, #ad, or a spoken line. If you're unsure what applies to you, ask us and we'll figure it out together.
TikTok Shop
Tag the product from your TikTok Shop showcase so the orange cart shows on the video.
The sale happens without anyone leaving TikTok. Nothing to paste, pin or say out loud, your earnings track automatically.
Cross-post the same cut to Instagram, LinkedIn and YouTube. The earnings live on TikTok; the reach compounds everywhere.
Click any handle to copy it.
You earn {{ commissionRate }} on every sale made through your videos, tracked automatically by TikTok Shop.
Content examples
Before you publish
Tick as you go. The page remembers.
Want a second opinion on a concept before you film? Send it over. We'd rather help early than critique late.
Who we are
from our first 2,000 customers. Small, family-owned, and we answer our own emails.
from every bracelet goes to sea otter conservation, with the Monterey Bay Aquarium.
Over 80% of our gemstones grade AAA or above. Nothing falls below Grade A.
warranty and free exchanges, so your audience is safe recommending us.
Every piece has a card
Each bracelet ships with its own crystal card: the stone’s intention, its chakras, its zodiac signs. Read yours on camera. It gives you something true to say.
“I am letting go of fear and embracing peace.”
“I am guided by grace.”
What works
A moment, not an ad
Videos built entirely around a product don't perform. A short, natural moment inside the content your audience came for wins every time, and with TikTok Shop they can buy without ever leaving the video.
Story first, product second
A feeling, a ritual, a personal insight, then the piece. This matters most if you’ve never promoted anything before: led by the story, your first collaboration lands as something you chose, not something you were paid to say.
Early, while they're watching
Short-form drops off fast. Bring the piece in early, while the room is still full. Don't save us for the last seconds.
The shape of a mention
No timestamps, no script. Four beats, in whatever rhythm is yours. It should feel like a natural pause in your story.
Set the scene
A feeling, a ritual, something real from your week. No product yet.
Bring us in
The piece appears, and right away, why that one.
Say what it means
The intention you’re setting with it, and how it fits your practice.
Open the door
Point them to the orange cart. An invitation, never a push.
Film in the setup your community already knows you in. Familiar surroundings do half the convincing for you.
What to say
Why this piece
For the way it looks? For what it means? Both is a great answer. Just say it out loud.
What you’re calling in
The intention behind it. This is the single thing our audience responds to most.
Your honest take
On the piece, and on us so far. No fakes, in gems or in relationships.
Notice what’s missing: materials, sizing, how it’s made. Specs don’t sell here.
What to skip
The classic unboxing
Lid, tissue, reveal, silence. Show the piece already on you instead, and tell us why you picked it.
Opening with the product
“Let me show you this bracelet I received”. The audience is gone before the story starts.
Hard-sell language
“Best product ever”, “you need to buy this”. It breaks trust. Invitation always outperforms pressure.
Spec lists
100% natural, handmade, adjustable sizing. All true, all forgettable. Meaning sells; the spec sheet doesn’t.
How we talk
“This one helps me feel grounded.”
“I wear it as a reminder of what I’m working on.”
“It’s the intention I set with it that matters.”
Personal experience, always. Your feeling is yours to describe.
“This will heal you.”
“It cures anxiety or treats [condition].”
“You can replace your medication.”
No medical or healing claims, ever. This protects you as much as it protects us.
Label the collaboration the way your platform and country require: a paid partnership tag, #ad, or a spoken line. If you’re unsure what applies to you, ask us and we’ll figure it out together.
TikTok Shop
Tag the product from your TikTok Shop showcase so the orange cart shows on the video.
The sale happens without anyone leaving TikTok. Nothing to paste, pin or say out loud, your earnings track automatically.
Cross-post the same cut to Instagram, LinkedIn and YouTube. The earnings live on TikTok; the reach compounds everywhere.
Tap any handle to copy it.
You earn {{ commissionRate }} on every sale made through your videos, tracked automatically by TikTok Shop.